#CHASETHETASTE
CLIENT:
Pacman X Namco Entertainment
PROJECT:
For the collaboration between Fanta and Pac-Man, we developed the campaign platform #ChaseTheTaste inviting audiences into a flavor-filled gaming universe inspired by the iconic world of Pac-Man. The campaign rolled out globally across multiple regions and consumer touch points through playful storytelling.
MY ROLE:
Creative direction
Copywriting
OOH Concepting
CHASE THE TASTE
