PROJECT:

To deepen JBL's connection with the LGBTQ+ community, we transformed the JBL Soho store into a platform that celebrated self-expression, creativity, and belonging.

In collaboration with OTA (Open To All Entertainment), we created JBLivebrary, a three-day Pride activation featuring community programming, live experiences, and creator-led conversations designed to amplify LGBTQ+ voices and inspire people to create the world they want to live in.