JBL LIVE: SOUND SESSIONS
CLIENT: JBL Audio
PROJECT:
JBL Live: Sound Sessions was a multi-event music experience merging DJ culture, community, and live storytelling.
Produced through Pareidolia Worldwide, the series reimagined traditional brand partnerships through culture-first programming and immersive live experiences.
Across 5 NYC activations, Sound Sessions featured emerging and established DJs through curated showcases, listening sessions, and community-driven experiences designed to amplify the voices shaping music culture.
MY ROLE:
Experiential producer
Creative direction
Copywriting
Talent partnerships
Content development
JBL LIVE: SOUND SESSIONS
