2% Happy Dance
CLIENT:
WELLS FARGO
PROJECT:
To promote the Active Cash Card on TikTok, we created the 2% Happy Dance. A trendy social campaign built around the joy of earning unlimited 2% cash back. Using movement, humor, and platform-native storytelling, the campaign transformed cashback rewards into a participatory TikTok experience designed to connect with a new generation of joy seekers.
MY ROLE:
Creative direction
Copywriting